True to its creative and innovative spirit, Prada expands the boundaries of sensory
perception and challenges the understanding of reality.
Prada Paradoxe Virtual Flower embodies this search for avant-garde: the epitome of
the Prada Paradoxe femininity that questions traditional expectations. By rethinking
florality, one of the most famous symbols of femininity, she reinterprets classical
attributes to challenge the traditions
AUGMENTED CREATIVITY
Paradoxe Virtual Flower is a floral musky signature challenging the boundaries of
sensory perception.
To open a new perspective on florality, our master perfumers Nadège Le
Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most
sophisticated flowers in perfumery and wanted to express it like never before:
Jasmine. They leveraged the power of Artificial Intelligence to create a unique Prada
accord capturing the scent of the flower in nature.
Top notes of Italian Vert de Bergamot that undergoes a specific cold expression
process and molecular distillation to reveal the greenest and freshest facets of this
iconic ingredient.
Heart notes of Neroli and a Jasmine AI accord born from Artificial Intelligence, to
perfectly express the airy and lively scent of Jasmine in nature.
Base notes of SerenolideTM Musk and Ambrette, to create a clean and comforting
second-skin sensation.
THE ICONIC TRIANGLE REINVENTED
Like the original fragrance, its renewed bottle is an expression of the House’s essence
of reinvention; constant, inquisitive dialogue and predilection for contrasts. In a shift
from traditional perfume bottle architecture, the flacon is minimal and delicate at first
glance, inspired by the original iconic Prada triangle logo disruptively designed to rest
on its side. The accents of the intense black logo are presented on a fresh light pink
hue that suggests the sensorial florality of the fragrance. The bottle is finished with
‘Paradoxe Virtual Flower’ on the bottle’s top chamfer.
In a similar evolution, the Prada Paradoxe Virtual Flower outer box is etched to echo
the brand’s signature Saffiano leather cross-hatching. An interplay of the fragrance’s
pink hue and a semi-shine, intense black unite in the Prada logo, partially obscured
by the white Virtual Flower label - a symbol of the brand’s nod to this radical new
expression of femininity.
PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY
The new packaging is recyclable, including boxes and bottles.
The glass bottles have been designed to limit their weight and use of glass, and all
paper packaging has been FSC MIX certified, ensuring product has come from
responsibly managed forests that provide environmental, social and economic
benefits.
The entire franchise range is refillable, allowing for less packaging material. A single
50ml bottle of Prada Paradoxe Virtual Flower and a 100ml refill helps avoid the use of
approximately 38% less materials in total as opposed to three 50ml bottles of Prada
Paradoxe Virtual Flower. This includes 29% of glass, 67% of metals, 44% of plastics
and 41% of cardboard
As an international traveller you are entitled to bring a certain amount/value of goods that are free of Customs duty and exempt Goods and Services tax (GST) into New Zealand. This is called your duty free allowance and personal goods concession. It is important to review these for any purchases you make on The Mall.
Your duty free allowance entitles you to bring into New Zealand the following quantities of alcohol products free of customs duty and GST provided you are over 17 years of age. You do need to be 18 years or over to purchase.
- Up to six bottles (4.5 litres) of wine, champagne, port or sherry or
- Up to twelve cans (4.5 litres) of beer
- And three bottles (or other containers) each containing not more than 1125ml of spirits, liqueur, or other spirituous beverages
Goods other than alcohol and tobacco, whether purchased overseas or purchased duty free in New Zealand, that have a combined total value not exceeding NZ$700 may also be brought as part of your personal goods concession.
When travelling overseas there are legal limits on the amount of duty free alcohol and other goods you can take with you. These amounts will vary depending on the country you are flying into. We always recommend you check the latest limits and exemptions.
Your order can be picked up at an Auckland Airport Collection Point. There is one in departures and one at arrivals in the international terminal. Alternatively, if you are arriving between 11pm and 6am you will be able to collect your order from our lockers. See map
Please bring your order confirmation email and your passport. If you are collecting from lockers you will have been sent an email with your access code, be sure to have this on you in order to collect your order.
If you’re departing Auckland Airport, we recommend that you come to the Auckland Airport Collection Point at least 60 minutes before your flight. If you miss your pickup time or your flight details have changed please let us know as soon as possible.
When you collect your order you will have the opportunity to inspect the items and sign for them.
If you need to return an item, our Collection Point team are there to help you. If you are collecting after hours please return the item to your locker and our team will be in touch as soon as possible. You may also like to view our Returns & refunds which provides information on how this works and outlines the individual retailer's returns and refunds policies.
After Hours Collections
If your order needs to be collected after the Auckland Airport Collection Point desk is closed, your order will be placed in the lockers next to the desk. All the details you will need to collect your order will be provided in your Order Confirmation and Ready to Collect Email.